{"id":13661,"date":"2019-09-17T09:42:57","date_gmt":"2019-09-17T07:42:57","guid":{"rendered":"https:\/\/www.topformgroup.com\/management\/estrategia-y-politica-comercial\/"},"modified":"2021-07-08T17:32:20","modified_gmt":"2021-07-08T15:32:20","slug":"commercial-policy-and-strategy","status":"publish","type":"page","link":"https:\/\/www.topformgroup.com\/en\/top-form-group\/management\/commercial-policy-and-strategy\/","title":{"rendered":"Commercial policy and strategy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row row_spacing=&#8221; top-spacing bottom-spacing&#8221;][vc_column width=&#8221;1\/2&#8243;][text]\n<h2>What is our added value?<\/h2>\n<p>At the Top Form Group, we are aware that, in addition to the quality of our products, the key to our success is closely linked to four concepts that, together with our principles and values, are central to our company.<\/p>\n<ul class=\"submenu\">\n<li><a href=\"#implicacion\">Staff engagement<\/a><\/li>\n<li><a href=\"#proximidad\">Customer proximity<\/a><\/li>\n<li><a href=\"#diferenciacion\">Production flexibility and differentiation<\/a><\/li>\n<li><a href=\"#diversificacion\">Diversification strategy<\/a><\/li>\n<\/ul>\n[\/text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][single_image image=&#8221;2752&#8243; image_alignment=&#8221; txt-center&#8221;][\/vc_column][\/vc_row][vc_row row_bg_color=&#8221; bg-03&#8243; row_spacing=&#8221; top-spacing bottom-spacing&#8221; el_id=&#8221;implicacion&#8221;][vc_column width=&#8221;1\/2&#8243;][single_image image=&#8221;2754&#8243; image_alignment=&#8221; txt-center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][text]\n<h2>Staff engagement<\/h2>\n<p>The characteristics of our products depend upon our staff, their abilities and their values. Therefore, one of our objectives is to get all the company&#8217;s departments to commit, engage, and, above all, work as a team to face the daily challenges with the highest rigour and seriousness.<\/p>\n<p>With this objective in mind, we have established a series of well-defined standards that allow for the transfer of knowledge and processes while consistently delivering the best possible result in any product cycle. The achievement of this goal is demonstrated through rigorous controls in all aspects of our production process.[\/text][\/vc_column][\/vc_row][vc_row row_spacing=&#8221; top-spacing bottom-spacing&#8221; el_id=&#8221;proximidad&#8221;][vc_column width=&#8221;1\/2&#8243;][text]\n<h2>Customer proximity<\/h2>\n<p>Prioritising customer proximity and establishing a warm relationship is also a key objective in our strategy. In this regard, we are committed to customer proximity and evolving towards new markets through our extensive sales network and logistics centres, which we are constantly developing at a national and international level. Consequently, we remain one of the world&#8217;s leading manufacturers of furniture components.[\/text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][single_image image=&#8221;2753&#8243; image_alignment=&#8221; txt-center&#8221;][\/vc_column][\/vc_row][vc_row row_bg_color=&#8221; bg-03&#8243; row_spacing=&#8221; top-spacing bottom-spacing&#8221; el_id=&#8221;diferenciacion&#8221;][vc_column width=&#8221;1\/2&#8243;][single_image image=&#8221;7921&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][text]\n<h2>Production flexibility and differentiation<\/h2>\n<p>Something that our Group stands out for in the market is its commitment to differentiation as one of its fundamental and most representative values. We prioritise differentiation in both our product range and production processes, in addition to providing a flexible product portfolio to meet the needs of our customers. A tailor-made solution, production, and service for each and every customer.[\/text][\/vc_column][\/vc_row][vc_row row_spacing=&#8221; top-spacing bottom-spacing&#8221; el_id=&#8221;diversificacion&#8221;][vc_column width=&#8221;1\/2&#8243;][text]\n<h2>Diversification strategy<\/h2>\n<p>As part of our diversification strategy, at the Top Form Group, we segment customers by distribution channel. With this in mind, we assign specialised staff to each area to ensure that production processes run smoothly and demands are met by providing the best products and services combined with a personal customer service experience.[\/text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][single_image image=&#8221;7920&#8243; image_alignment=&#8221; txt-center&#8221;][\/vc_column][\/vc_row][vc_row row_layout=&#8221;full&#8221;][vc_column width=&#8221;1\/1&#8243;][CtaModule cta_item=&#8221;13763&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_spacing=&#8221; top-spacing bottom-spacing&#8221;][vc_column width=&#8221;1\/2&#8243;][text] What is our added value? At the Top Form Group, we are aware that, in addition to the quality of our products, the key to our success is closely linked to four concepts that, together with our principles and values, are central to our company. Staff engagement Customer proximity Production [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9300,"parent":13659,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"iawp_total_views":101,"footnotes":""},"class_list":["post-13661","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<title>Commercial policy and strategy | Top Form Group<\/title>\n<meta name=\"description\" content=\"The key to our success is closely linked to four concepts: Staff engagement, customer proximity, production flexibility and differentiation, and diversification strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.topformgroup.com\/en\/top-form-group\/management\/commercial-policy-and-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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